Fourth Lesson – buying and Selling PLR
How are you? We’re winding down to the end of this short course. But we still need to go over a few things. Today we are going to jump right in and talk about your marketing options.
As we discussed in a previous lesson, PLR products are often sold to many. This means that 100 other people may have the same ebook, audio, video or software program for sale. While you can eliminate some of that competition by making edits, marketing still plays a vital role in your success. To increase your sales, don’t wait for buyers to come to you. They might not know you exist. Instead, bring them to you with a well-planned marketing campaign.
What are your marketing options? The good news is, they’re virtually endless. With that said, there are few easy, affordable, and proven tactics that you can use.
A good place to start is by offering a free copy or discount to people who are willing to provide you with a review. Ask them to post their reviews on your website, on forums or on social media. This will help you start generating some buzz around your product. Once you’ve collected a few reviews and testimonials add them to your sales page. This will serve as proof that others find your product helpful and worth buying.
Run a pay-per-click (PPC) campaign on Google AdWords, FaceBook or one of the many other platforms that allow you to place ads. With a program like this you can create an ad to promote your product and then reach your ideal customer targeted keywords and demographics.
Depending on the platform you use, your ads will be placed within the search results and shown to people who are interested in what you have to offer. The cost will vary depending on where and how often you want your ad to show, but the good thing about these types of programs is that you get to control your budget.
Here is a brief article that will provide you with a little insight on PPC campaigns:
Start an affiliate program and let other people help you promote your product for you in exchange for compensation. You provide email copy, ad copy, banners and links that your affiliates can use to promote your product and every time they make a sale you pay them a commission.
There are many ways you can do this. The easiest way is way is to host your product on a payment platform like ClickBank or JVzoo, because they will handle all your affiliate
payments for you. This way you will get your share of the sale and your affiliates will get paid automatically.
Use social media to grow your customer base. When it comes to making more sales it’s important to let as many people know about your products as possible, so start talking about it on social channels like FaceBook, Twitter, Instagram etc. For this method to work it’s important not to abuse it. People use these platforms to make connections and as a source of entertainment.
To use social sites effectively you need to find out where your target market hangs out. Do they like certain Facebook pages or groups? Who do they follow on Instagram? What type of pins do they share? Once you know where they are you can comment, tag and engage with them.
Lastly, start collecting email addresses from the people who visit your website and engage with on social media. Then you can run email marketing campaigns, which will help you build lasting relationships with your consumers as well as market to them as you add new products.
Here is a nice article that talk about the importance of setting up an effective email campaign: http://www.emailmonday.com/category/email-marketing-strategy
Of course, there are many more ways that you can promote your PLR products, but these three methods will help you get started and as you grow your business you can expand the way you promote for even more profits.
I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.