Information Marketing Business from Start to Finish
Create graphics people want to share on Social Media
When you go on Instagram, Twitter, or Facebook, what catches your eye? For me, it is a graphic or picture someone shared. People often share pictures with a saying on it. Make this saying something people will agree with. Also, video is another thing people like to share. If you make graphics or videos to share, make a point that gets people to agree with it or laugh because it was humorous.
You do want the content to go viral. The more people share something, the more exposure your brand can get. You can also include backlinks on these images as well, but a word of caution: don’t include a link back to your site on every single image or video as you don’t want it to appear to be spam.
Make a Slide Show
Slide shows have been around since marketing has been around. This is nothing new and it is something that will not die out. Slideshare.com is a very popular site with more than 70 million professionals using it. When you go on the site, you will see many slideshows that are colorful and eye-catching. With slideshows, you can include animated graphics, charts and graphs, and even animate the words. There are so many ways to use a slideshow; you can’t go wrong with it.
Keep in mind the color scheme, and don’t make it too long or too short. Remember, you know your readers better than anyone else. Give them something that will satisfy their information hunger.
If you don’t have ideas on how to put your slideshow presentation together, look for a template. There are so many creative minds out there that already have templates made up. Use their ideas to save time and hassle, but always make it your own.
Bring Content to Life with Video
I touched on making videos earlier, but now I want to go more in depth about it. Videos can be as creative as you want them to be. Sometimes a simple explainer video is great, while a more advanced, high quality video is needed. So when should you use a simple one and a more advanced video?
Simple videos can be used when you are just explaining a few key elements about your business. For instance, if you want to introduce your business, you don’t need to go in depth about it. You can simply say something like, “Hi, and welcome to (Your Brand) Solutions. We are a service company helping people find solutions.” That is just watered down, but you get the idea. You don’t really need it to be edited too much either.
More advanced videos can include content such as how to do something. You may need a bit of editing for this one and a few takes, but when it is all said and done, even if there are parts of the video that aren’t perfect, they can be edited together to make one awesome video!
For example, I saw a video on “How to make your own Moisturizer.” It was a simple video, yet it was filmed in pieces. First, they filmed the part where they showed a product. From that product they said they were going to make a moisturizer. Then they showed other ingredients. You had to melt the products together and then let them cool. This was all condensed in a three minute video.
After all the pieces were filmed, the sound on each one was cut out and a voiceover was added. Also, some parts were sped up to keep the video at three minutes of less. Then, a voiceover was created and had to match the person as they were doing the actions. It doesn’t need to be perfect, as long as the viewer would understand in the end how to make the moisturizer.
Other examples of videos to use for your content are tutorials. One of the top searches on sites like YouTube is tutorial videos. This is where you can shine because if you know how to do something that someone needs to know, creating a tutorial video will be one of the best ways to get people back to your site. You create the video, put a link to your site in the description, and if the viewer is interested, they will click on it.
Information Marketing Business from Start to Finish
Now I will give you a step by step method to create and maintain your business. At the end will be a checklist of items you can use to remind yourself of the steps and some items you may need to keep the business going.
The first thing you want to think about is your niche. So what about your niche? You know that many people may have the same niche, so there is competition going on. You need to make your particular business unique. Don’t worry about making it so unique that it is completely different from the rest.
People always say they are looking for creativity and uniqueness, but in reality they are looking for slight differences. Everyone thinks they have to re-invent the wheel, which is actually not true. From all my studies about marketing and learning from top online marketers, they will tell you it isn’t true as well.
This is a big advantage for you since you are the expert in your niche, you should know the details surrounding it and what makes people interested. As you are writing about a part of your niche, try to add one or two things that will make it different, teaching the reader something new about it that they never thought of before.
If you make it too different, you will lose the reader and they will be confused and leave your page. Remember this golden rule of marketing: “a confused mind will never buy.” Keep that in mind at all times and you will not write anything confusing. Also, never mislead the buyer and give them false information. They will eventually find out and you can also get into legal trouble.
Step Two: Get your potential customers to contact you.
There is no need to think that your information should be complete with no questions asked. That is pretty boring if I am reading something and I can’t ask a question about it because everything was right there. Make the content open ended so people will be encouraged to ask questions.
There are some dos and don’ts to this as well. Do put enough information there that readers are not questioning everything. Don’t make it so vague that people ask 100 questions or more and can be totally lost. You get the idea.
Put a contact form at the end of the content or a comment box depending on how open you want the conversations to be. If you want people to join your list and email them individually to answer their questions, then of course you will have a contact form that will send you an email.
If you want group discussions, then have a comment box that will show everyone’s questions and comments to the public. Lay down some ground rules as well to remind people of how they should act. Otherwise, conversations can get out of hand.
This is how you can build your relationships with the people who view your content. Encourage them to sign up to your list. Always give them some incentive to do so. One thing you can do is offer them a free gift. You should make this free gift with something interesting about the niche you are marketing.
You can also run contests. People LOVE competition, and it gets them really excited. For instance, going back to the bell pepper kit example, you can give one away for someone answering a correct question you ask. People love free stuff and will always be eager to participate. They will also be more likely to come back to see if you have any more contests.
Step 4: Convert your Subscribers into Buyers
This is one of the most important steps. This is where you will get your income to keep running your business. To get them to convert to your buyer, it is always best practice to offer them a discount on their first purchase. Maybe even offer them a percentage off for being a subscriber. Get creative with this as people do often change their minds on what they buy and the reason they buy it.
Keep the information coming and offer them a way to be your V.I.P. member. People love being important, so make them feel that way. Offer more of an incentive to encourage them to be on your V.I.P. List. Always make the product you are selling them high quality and valuable. This can keep them coming to you over and over again to buy your products.
Don’t try to sell to your subscribers every single day. When you are sending out messages, send out some that are general, such as a story about your day. When writing this story, don’t complete it as you want to give them reasons to come back and hear more.