Third Lesson – Buying and Selling PLR
It’s “add your name here”, with your third lesson in the Buying and Selling PLR Crash Course. Today we are going to talk about the importance of editing and re-branding the PLR you buy.
Do you want to make money with PLR products? Of course, you do! However, many new buyers make one mistake and that’s not re-branding the products they buy. The biggest reason this is a mistake is because most PLR products aren’t sold exclusively. Often, they’re sold to hundreds or even thousands of other people.
Don’t let that scare you or keep you from taking advantage of everything that PLR can do to help you grow your business.
By re-branding the PLR you buy you are virtually selling a new and unique product. It’s no longer the same as the product that the other 100 who bought it have. It now includes your own personal flair and reflects your business, which will set it apart from your competition.
Since PLR comes in so many different formats that way you edit it will differ. For instance, for articles and ebooks, re-branding involves rewriting the content. You can just change a few words, paragraphs, and sentences around. Take the time to add in some of your own personality, include a bio and you’re ready to sell.
For audio and video, you may just want to edit the cover graphics, but if you have the skills you can record a brief intro and closing message so that it reflects you and your business.
It is harder to re-brand software. You don’t want to mess with the program applications unless you are a programmer or you plan to hire one, so you are more likely to leave it as is. This is okay, you just need to fine your USP (unique selling proposition) to set you apart from your competitors.
Another thing you can do is repurpose your content. For example, you can turn ebooks into audio books or articles into videos. It’s relatively easy. All you need is a microphone for audio or a video camera to get started. You can use a webcam or your smartphone, just make sure yours is good quality. The hardest part is editing, but if you practice and know your stuff, you’ll get it right.
Keep in mind that you don’t have to do all of the work yourself. As your business grows and your profits increase you can hire someone to do some or all of the re-branding for you. This is a great way to leverage your time, so that you can focus more on marketing and less on the grunt work.
This doesn’t have to be expensive either. You can easily find someone on Fiverr who will rewrite an article for $5.00. You can find designers there to make your cover graphics, website headers and social images. If you have bigger projects, you can post them on sites like eLance or Freelancer and when you get really busy you can hire a virtual assistant that will handle all sorts of tasks for you.
The point is don’t limit yourself. You always want scale up your business and getting the most from the PLR you buy is a great way to do it, because it gives you multiple opportunities to increase your ROI.
That’s it for today’s lesson. In your next lesson, we will be talking about talk about your marketing options.