Write and Distribute Articles
As previously mentioned, you want to choose topics that are related to both a product or offer you’re promoting and one or more targeted keywords that are associated with whatever you’re promoting.
That gives you two distinct advantages…
One, you’re able to capitalize on everyone who is searching for a particular keyword and will therefore already be highly interested in the subject of your article.
Two, you’re able to mention specific products or offers within the article (related to both the topic and the keyword) and then provide links that take the reader directly to any pages you’ve chosen.
For example, let’s say your article explains how to use Google Adwords more effectively and you‘re an affiliate for Ad Word Analyzer ( http://www.adwordanalyzer.com )…
Within the body of the article, you could mention that Ad Word Analyzer is the perfect research tool and then include either your affiliate link or the page on your website where you pre-sell the product.
And don’t forget your “about the author” resource box. It’s the perfect opportunity to advertise your business, your website, your products, or even drive people to a page where they can sign up for your mailing list.
Of course, once you’ve written an article, you need to get it published and distributed. To start with, place it on your own website (hopefully within a separate section that contains all those other quality articles you’ve written).
Next, submit the article to as many directories as possible. That will allow other website and newsletter owners to use your articles for their own content.
You’ll also want to encourage people who visit your website to use your articles. Ways to do that would be…
- Tell them outright that your articles are free for reprint as long as no changes are made and the resource box is included and remains in tact.
- Provide the means for people to simply copy and paste your article, both in text and HTML format
- Place your articles in a zip file that people can download to their own computer.
It’s also a good idea to have them sign up for notification whenever a new article becomes available. That accomplishes two things at once… you get additional mailing list members and you give people the opportunity to publish your latest articles hot off the keyboard.
Remember, the more times your articles are published and distributed, the more traffic you’ll receive. So you need to do everything you can to make it easy and convenient for website and newsletter owners to use your content.
This is probably the most controversial of all traffic generation methods. Not because it’s a bad idea, it’s just that the majority of people don’t seem to use the method to it’s full potential. Or worse, they use the method in a way that does more harm than good.
The first thing you need to understand is that search engines don’t generally reward websites for having a vast number of links to other websites. What they reward is how many quality links point back to any given website.
If you get involved with a large link directory and exchange links with countless other websites, you’ll receive a certain degree of benefit. Both in terms of traffic and search engine reward. However…
If numerous high-ranking websites are linking to specific pages on your website – and the links contain keyword-rich text rather than just a URL address – you’re going to experience highly targeted traffic and a very large thumbs up from the search engines.
So it stands to reason that merely exchanging links – “I’ll put your link on my page if you’ll put my link on yours” – is not the most effective method. Not for gaining targeted traffic or attaining higher search engine page rank and position.
What you need to do is concentrate on gaining links from quality websites that already enjoy a large amount of traffic. The same viewers who would be interested in your product or niche market.
There are two primary ways that you can do that…
- Seek out and contact the owners of those beneficial websites and then offer some type of deal that would involve them placing a link to your site on one of their pages.
For example, you could give them a major discount on a product you’re selling. Or, you could create a custom ebook that includes their business information and then have them distribute it to their viewers.
Whatever you choose to do, the idea is to reward the website owner in some form or another. And since it’s beneficial to approach them with an offer that is specific to them, you should always become familiar with their particular business prior to making contact. That way, you can come up with something that’s tailor-made for each of the owners you approach.
- Place webmaster tools, online generators, how-to instructions, or any other helpful service that other website owners would be interested in linking to.
For example, the web page where people can download the free Adobe Reader from Adobe.com ( http://www.adobe.com/products/acrobat/readstep2.html ) carries a Google page rank of 10. That’s because so many other websites have chosen to provide a link to that page.
Mind you, although countless pages throughout the internet are displaying a link to that page, Adobe is not reciprocating any of those links or engaging in any form of link exchange. They don’t have to. The page has something on it that is so useful, other websites automatically link to it without expecting anything reciprocal.
For your own page content, you can pretty much provide anything you like. The only criteria is that it’s extremely valuable and useful to other webmasters (just like the download for the Adobe Reader). They simply consider it beneficial to pass the information along to their own website visitors and then do so.
And since you want to encourage other websites to link to yours, it’s important that you give them the exact information. In other words, don’t just ask them to provide a link back. Give them precisely what they need.
That would include the URL address and the words that you would like hyperlinked when they place it on their website.
For example, if you wanted them to link to Traffic Equalizer, rather than just give them the URL – http://www.trafficequalizer.com – you would suggest several phrases that would be hyperlinked and lead to the Traffic Equalizer page…
Drive Highly Targeted Traffic To Your Website
Generate Tens Of Thousands Of Targeted Viewers
Get Top Ranking In Major Search Engines
Basically, you’re the one who determines what type of link gets displayed. That gives you the ability to tap into popular and effective keywords. And that gives you a lot more credibility and value where search engines are concerned.
For convenience, have those links set up so that someone can simply copy and paste the code. It makes it easy for them and it ensures that the link will be displayed exactly as you intended (as well as guaranteeing that it works properly).
Start Your Own Affiliate Program
If you have your own product or service, you can set up an affiliate program so that other people can promote it in exchange for a percentage of the sales they make.
The two methods of establishing this type of system are either installing your own affiliate program software or using an online service such as the one offered by My Affiliate Program at http://www.myaffiliateprogram.com.
Either way, it’s important that you provide support for your affiliates. That alone will make the difference between generating a considerable amount of traffic and achieving less than glowing results.
What you want is an entire sales force of eager affiliates who actively promote, market, and advertise your product. For that to happen, you have to make certain they have everything they need in order to be successful.
- Have someone (or some system) available to answer questions and provide assistance.
- Develop a frequently asked questions section that gives comprehensive answers.
- Establish a knowledge base that contains marketing and promotion advice and information.
- Provide them with plenty of quality ads, images, and sales content – in addition to the usual affiliate sales page.
These are just a few of the ways you can help your affiliates succeed.
Remember… the more success your affiliates experience, the more traffic and income you and your business will ultimately enjoy.
Post On Discussion Boards
If you have the time, posting on discussion boards can be an extremely effective means of gaining traffic.
For one thing, you’ll have a signature file (which will contain a link to your website) and oftentimes a link to something that you’ve referenced within your post. Granted, in most instances you won’t be able to outwardly promote something. But discussion boards generally do allow URL’s that lead to additional topic information.
Let’s say, for example, someone wants to know some of the best keyword SEO tactics and you‘ve written a report about that particular topic. Most boards would allow you to include the URL address where the report can be downloaded.
If the board doesn’t allow you to do that, you can still let the person know about the free report and suggest they contact you through email for the download location. Either way, it gives you the opportunity to let people know about you and your business.
As long as you use discussion boards wisely – and don’t break any of the board rules – you can gain a great deal of benefit. Not just in terms of people getting to know and respect you and your expertise, but in terms of the traffic you’ll receive from the links that are attached to your posts.
To get started, conduct searches for discussion boards that have topics directly related to your business. Once you’ve visited them, single out the ones you feel are the most active and the most compatible with whatever advice or information you have to offer.
Beyond that, all you have to do is contribute a valuable post now and then, always leaving your URL “footprint” behind.